PPC/SEM
A PPC/SEM Specialist manages multi-market campaigns, focusing on driving measurable growth and high ROI for international clients through platforms like Google Ads and Meta Ads.
About the role
Role Overview
We are looking for a data-driven, strategic, and highly analytical PPC Specialist to join our global performance team. In this role, you will manage large-scale, multi-market campaigns across various platforms, focusing on driving measurable growth and high ROI for international Tier-1 clients.
Professional Requirements
- Experience: 3 - 5+ years of hands-on experience in PPC/Performance Marketing, preferably within a global agency environment.
- Budget Management: Proven track record of managing monthly budgets of $100k+ across multiple regions (US, EMEA, APAC).
- Platform Mastery:
- Google Ads: Expertise in Search, Shopping, Display, and Performance Max (PMAX).
- Social Ads: Deep knowledge of Meta Ads (Facebook/Instagram), LinkedIn Ads (for B2B), and TikTok Ads.
- Microsoft Advertising: Experience with Bing/Yahoo search networks is a plus.
- Strategic Thinking: Ability to build a full-funnel marketing strategy, from brand awareness to conversion and retention.
Technical & Analytical Skills
- Measurement & Tracking: Advanced proficiency in GA4 (Google Analytics 4) and Google Tag Manager (GTM).
- Data Visualization: Ability to build and maintain automated dashboards using Looker Studio, Tableau, or Power BI.
- AI & Automation: Experience leveraging AI tools for ad copy generation, creative testing, and predictive bidding strategies.
- CRO & A/B Testing: Strong understanding of Conversion Rate Optimization and experience running structured split tests for landing pages and ad assets.
- Excel/Google Sheets: Expert level (VLOOKUP, Pivot Tables, Query functions) for deep data analysis.
Soft Skills & Communication
- English Proficiency: Native or near-native level (written and verbal). You must be comfortable presenting complex data to C-level stakeholders in English.
- Client Management: Experience working directly with clients, managing expectations, and providing proactive strategic recommendations.
- Adaptability: Ability to thrive in a fast-paced environment and stay ahead of the ever-changing privacy regulations (Cookie-less tracking, First-party data).
Bonus Points (Nice-to-Haves)
- Certifications: Google Ads Search/Display, Meta Blueprint, or GA4 Individual Qualification.
- Experience with Amazon Advertising or other Retail Media networks.
- Knowledge of SQL or basic Python for marketing automation.
- Experience with multi-touch attribution (MTA) models.
Frequently Asked Questions
What responsibilities does a PPC/SEM Specialist have?
A PPC/SEM Specialist manages multi-market campaigns, optimizes ad spend, analyzes data to improve ROI, and stays updated with the latest digital marketing trends and technologies.
What skills are important for a PPC/SEM Specialist role?
Important skills include proficiency in Google Ads and Meta Ads, strong analytical abilities, experience with data visualization tools (Looker Studio, Tableau), and excellent communication skills.
What is the work model for the PPC/SEM Specialist position?
The PPC/SEM Specialist position is an on-site role located in Israel, requiring the candidate to work from the company's office.
Ready to apply?
Attach your CV and we’ll review your profile. If there’s a strong match, we’ll reach out.