PPC/SEM

Role Overview

We are looking for a data-driven, strategic, and highly analytical PPC Specialist to join our global performance team. In this role, you will manage large-scale, multi-market campaigns across various platforms, focusing on driving measurable growth and high ROI for international Tier-1 clients.

Professional Requirements

• Experience: 3 - 5+ years of hands-on experience in PPC/Performance Marketing, preferably within a global agency environment.
• Budget Management: Proven track record of managing monthly budgets of $100k+ across multiple regions (US, EMEA, APAC).
• Platform Mastery:
  • Google Ads: Expertise in Search, Shopping, Display, and Performance Max (PMAX).
  • Social Ads: Deep knowledge of Meta Ads (Facebook/Instagram), LinkedIn Ads (for B2B), and TikTok Ads.
  • Microsoft Advertising: Experience with Bing/Yahoo search networks is a plus.
• Strategic Thinking: Ability to build a full-funnel marketing strategy, from brand awareness to conversion and retention.

Technical & Analytical Skills

• Measurement & Tracking: Advanced proficiency in GA4 (Google Analytics 4) and Google Tag Manager (GTM).
• Data Visualization: Ability to build and maintain automated dashboards using Looker Studio, Tableau, or Power BI.
• AI & Automation: Experience leveraging AI tools for ad copy generation, creative testing, and predictive bidding strategies.
• CRO & A/B Testing: Strong understanding of Conversion Rate Optimization and experience running structured split tests for landing pages and ad assets.
• Excel/Google Sheets: Expert level (VLOOKUP, Pivot Tables, Query functions) for deep data analysis.

Soft Skills & Communication

• English Proficiency: Native or near-native level (written and verbal). You must be comfortable presenting complex data to C-level stakeholders in English.
• Client Management: Experience working directly with clients, managing expectations, and providing proactive strategic recommendations.
• Adaptability: Ability to thrive in a fast-paced environment and stay ahead of the ever-changing privacy regulations (Cookie-less tracking, First-party data).

Bonus Points (Nice-to-Haves)

• Certifications: Google Ads Search/Display, Meta Blueprint, or GA4 Individual Qualification.
• Experience with Amazon Advertising or other Retail Media networks.
• Knowledge of SQL or basic Python for marketing automation.
• Experience with multi-touch attribution (MTA) models.